Kicking off the new year with a landmark moment for global dance music, techno heavyweight Eli Brown has made history as the first-ever headliner of Mixmag Lab LATAM, filmed live in Mendoza on November 23, 2025, at Mirage. The debut Lab session marks a defining chapter for electronic music culture in Latin America.
Captured in front of a highly charged crowd, Eli Brown delivered a relentless, high-intensity performance that perfectly reflects his trademark sound — raw, driving techno layered with precision and groove. The session showcases him at full throttle, combining uncompromising rhythm with an instinctive, visceral connection to the Latin American dancefloor.
The first Mixmag Latam Lab in Mendoza made history: Eli Brown unleashed a blistering performance, wrapping the city in an electrifying sonic journey that marked a turning point.”
— Mixmag team
As the cover star of the latest Mixmag LATAM edition, Eli Brown spoke passionately about the region’s cultural energy and its deep relationship with dance music.
“That’s what I love about Latin America, dancing is in people’s DNA… it’s one of my favourite places to play in the world.
— Eli Brown
Originally from Bristol, Eli Brown has rapidly become one of the most influential and in-demand figures in modern techno. Known for his powerful productions, dynamic DJ sets, and boundary-pushing sound, he continues to shape the global scene while commanding some of the world’s most respected festival and club stages.
The inaugural Mixmag Lab LATAM session in Mendoza stands as a cultural milestone, reinforcing Latin America’s growing influence on the global electronic music landscape. Eli Brown’s performance not only celebrates the launch of the platform but also highlights the intensity, passion, and unity of the region’s dance music community.
[Eli Brown Mixmag Lab LATAM: Video Clips | Thumbnail Photo | Youtube link]
